I'm Myriam Graf and I'm the CEO of Myriam Graf GmbH, a Business Administration company based in Switzerland.
Our passion is helping companies with their administration needs, even with shorthand notice.
Online marketing is really hard in general - especially in the Administration industry. Competition is extremely high, so are CPCs.
Keeping our conversion rate to a maximum is of utmost importance for us.
As Business Administration is all about people, gaining our new clients' trust is super important for us.
So we got contacted by webtests.com suggesting their certificate solution.
I was really excited about this solution and to try out how it could work for us.
The goal was to make sure people understand us better and can see that we are a reputable Administration company.
"As Business Administration is all about people, gaining our new clients' trust is super important for us."
We measured how many requests we got after we added the certificate vs. before we added the certificate. Most clients give us a call or just send an e-mail, so we cannot track it automatically.
After we added the certificate, we waited 2 months before we evaluated, in order to have more data available.
I signed up at webtests.com online and got our certificate issued quickly.
The whole process was pretty simple and I did not experience any issues at all.
We then added the certificate to our website on the bottom right: myriam-graf.ch
It's visible an the home page, as well as all subpages.
We compared the time with webtests.com certificate with the time from before, without webtests.com certificate. The time period we checked was a bit over 2 months (2 months and 11 days).
Requests: We got around 10% more requests after adding the webtests.com certificate to our website.
Revenue: The revenue as well increased accordingly. That was very important for us, to make sure the requests are qualified and lead to revenue.
"It worked much better than I expected before,
+10% more requests is amazing."
"It's important, especially in the online world,
to always try out new things."
"We got around 10% more requests after adding the webtests.com certificate to our website."
It worked much better than I expected before, +10% more requests is amazing. I mean, I was already excited from the beginning, but I didn't expect much impact really.
So it's great to see it worked out well for us.
It's important, especially in the online world, to always try out new things.